Beauty of Joseon is a globally viral South Korean skincare brand that masterfully blends traditional Hanbang (Korean herbal medicine) with modern clinical science. Inspired by the timeless beauty secrets of the Joseon Dynasty, the brand utilizes potent natural ingredients like ginseng, rice water, and plum extract to restore your skin's natural radiance. Best known for their iconic Relief Sun: Rice + Probiotics sunscreen and Dynasty Cream, Beauty of Joseon delivers elegant, cruelty-free formulations that deeply hydrate, protect the skin barrier, and provide a flawless glow. Discover the ancient wisdom of Korean skincare tailored for sensitive, aging, and dull skin.
Origin
South Korea
Founded
2016
Known for
Anti-aging, sun protection, brightening, deep hydration, and barrier repair for all skin types, especially sensitive skin.
