Pee Safe (operated under Redcliffe Hygiene Private Limited) is one of India's leading and fastest-growing personal hygiene and wellness platforms. Founded in 2017 by Vikas Bagaria, Srijana Bagaria, Dheeraj Jain, and Rithish Kumar, the Gurugram-headquartered brand focuses heavily on offering care-centric solutions that address overlooked personal health challenges.
The brand has expanded dramatically into a "House of Brands" spanning public toilet sanitation, menstrual care, intimate hygiene, and general grooming.